Why I’m Writing This Series

I just finished The Blacklist on Netflix (all ten mf seasons…) And if you’ve ever wrapped a long-running show, you know that strange moment where you’re not sad, just reflective. You’ve watched the same characters make choices for years, leave a trail behind them, and call it a legacy.

It got me thinking about what I want to be known for…

If you’re a local or service-based business owner, you already have enough on your plate. You’re running crews, answering phones, dealing with customers, managing cash flow, and trying to keep the whole thing upright on a random ass Tuesday. Somewhere in the middle of all that, marketing gets handed to you like it’s just another thing you’re supposed to just “get”.

Most owners don’t want to learn marketing. They just want things to friggin work. So hiring an agency feels like the responsible move. You’re not looking for miracles – just honest help from someone who knows more than you do.

What I’ve seen, over and over again, is how often that decision leads to quiet confusion. Not dramatic failures (these happen too) but money goes out and you’re left thinking, “I think this is working… I just don’t really know how.”

People end up locked into things they don’t fully understand, hesitant to ask questions because they don’t want to sound dumb, and eventually accepting that this is just how marketing works. (it isnt – OR it shouldnt be)

That’s the part that bothers me.

This series isn’t about calling anyone out (contrary to what the peanut gallery thinks, thats never really been my goal), and it’s not anti-agency, nor is it pitch in disguise (but if you need help finding someone i know people)l There are PLENTY of good people doing good work in this space. But there are also patterns that keep repeating & business owners are usually the ones left holding the confusion.

Every post in this series will use a hypothetical business, not because these situations are rare, but because they’re common (and I dont want to put anyone on blast). If you recognize yourself in any of them, it doesn’t mean you failed. It means you made the best decision you could with limited time and imperfect information.

Watching the end of that show reminded me of the mission i set out on… I don’t care about being known for flashy tactics or clever buzzwords. I want to be known for helping clean up a marketing space that doesn’t need to be this messy, and for helping small business owners feel steadier instead of dropping $10,000 on a website that has zero chance of ranking.

THAT is what this series is about.

If this kind of clarity would be useful to you, bookmark the site and check back. I’ll be publishing these weekly (i hope). You can also follow me on Facebook so you don’t miss the posts as they roll out and ill make a post announcement.

No hype train. No funnels or email opt-ins.

Just give it a read and if you think it will help share with a friend.