Dare I say, most of you are learning WRONG.

How do you pick up new stuff so fast?

Look, I get asked this question a lot. And honestly… imo…

Most people are learning completely ass-backwards.

They’re obsessing over processes when they should be building FRAMEWORKS. Here’s what I mean… Most people learn like this:

Step 1, do this.

Step 2, do that.

Step 3, celebrate.

because you followed the recipe (whooptie-freakin-do).

But what happens when Step 2 doesn’t work? Or when the whole situation changes? You’re screwed because you never understood WHY any of it worked in the first place. I learned this the hard way during my decade-long cult sidequest off in MLM land (yeah i kno. ask me more about it later.)

Thousands of meetings trying to convince people to join my pyramid scheme cult taught me something crucial about human nature. People are fundamentally the same everywhere.

We’re lazy. It’s hardwired into us.

We want maximum benefit for minimum effort.

We’re also ridiculously self-interested no matter how much we pretend otherwise. And we all have these natural “bents” that drive our behavior whether we admit it or not.

That’s a framework. Not a process.

When I enter any new arena – whether it’s SEO, business strategy, or learning to make sourdough bread (havent done this yet but i do love carbs…) – I don’t start with “what are the steps?” I start with “what are the underlying forces at play here?”

Take Google’s algorithm changes.

Everyone freaks out trying to learn the new “process” for ranking. But if you understand the framework – Google wants to show users the most relevant, helpful content – then you can adapt to any update without losing your mind. Same thing with sales. People memorize scripts (process) instead of understanding that humans buy emotionally and justify logically (framework).

Guess who adapts better when the conversation goes off-script? The framework approach works because it’s based on cause and effect relationships. X causes Y. A affects B. When you understand these connections, you can predict outcomes and adapt strategies on the fly.

This is why I’m obsessed with data.

Large numbers reveal consensus. Patterns emerge. And patterns are just frameworks waiting to be discovered. Most “experts” will teach you their process because it’s easier to package and sell. But processes break. Markets change. Platforms update.

What doesn’t change? The underlying human psychology and fundamental forces that drive behavior. So next time you’re learning something new, skip the step-by-step guides for a minute. Ask yourself: What’s really happening here? What forces are at play? What would make someone act this way?

Build the framework FIRST DAMMIT

The processes will make sense after that.

And when everything changes (because it always does), you’ll be the one adapting while everyone else is frantically searching for new step-by-step instructions.